When I asked the question “What is your favourite and least favourite fragrance?” on my facebook page, through my willfennell.com.au site and on the DNA website blog, I was delighted to see such an eclectic mix of diverse fragrances.

As expected, the big perfume houses such as Armani, D & G and Chanel did feature prominently, but it was encouraging to see that we are not all clones and that there was quite a broad range of favourites and not so favourites. It is also interesting to see that there are some fragrances, which polarise people’s opinions: Joop and Fahrenheit, for example, placed highly on both the favourite and least favourite lists.

The winner, by a significant margin, of most popular men’s fragrance is the classic number one selling men’s perfume by Giorgio Armani – Acqua Di Gio. It probably doesn’t hurt that hottie Larry Scott has appeared in the ads since its launch in 1996.



  • Acqua Di Gio by Giorgio Armani
  • Armani Code
  • Light Blue Pour Homme (D & G)
  • Allure Homme Chanel
  • L Egoiste by Chanel
  • Gucci Pour Homme
  • Issey Miyake
  • Joop
  • Burberry London  Homme
  • Narciso Rodriguez  For Him
  • HUGO man
  • Fahrenheit by Dior
  • Le Male  JPG
  • Gucci Envy
  • Terre d’Hermes by Hermes
  • Fierce by A&F
  • 212 Men Carolina Herrera
  • Tom Ford  Arabian Wood
  • Antidote by Victor & Rolf
  • Polo Explorer by Ralph Lauren


  • Joop
  • Le Male by JPG
  • Farenheit by Dior
  • Amen by Thierry Mugler
  • Drakar Noir


  • Acqua Di Gio by Giorgio Armani
  • Armani Code
  • The One For Men Dolce & Gabana
  • Light Blue Pour Homme (D & G)
  • Polo Blue by Ralph Laurent
  • L’Homme Yves Saint Laurent
  • Le Male JPG
  • Gucci Pour Homme
  • Eternity For Men Calvin Klein
  • Obsession For Men Calvin Klein

(Unfortunately it was impossible to get official world wide rankings to compare to my list,  so I have the following US official rankings that I am told roughly mirror ours and world anyhow)

Will Fennell

Author Will Fennell

BEAUTY & GROOMING EXPERT By the age of 14, having grown up stealing his sister’s skin care and make-up to experiment with on his friends, Will Fennell, grooming expert for Channel Seven, knew his destiny was nothing less than “the pursuit of my own and others’ flawless complexions”!

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